bouquet of flowers

Valentine’s Day – Where do your flowers come from?

For centuries, people have been gifting flowers as a token of their affection on Valentine’s Day – in the UK, almost half of the population spend money on their Valentines. So, as we stock up on blooms and buds, we ask the question that those buying or receiving flowers have probably never asked: how did my flowers get here?

In all likelihood, your favourite buds were transported by air cargo. Using cargo capacity on passenger flights of the IAG Group network, IAG Cargo transports fresh flowers 24/7, around the globe – next time you’re flying, imagine the hold below you filled with 1000s of fresh cut roses!

It takes 10-15 years to develop the perfect rose, with good quality water being the main ingredient. Roses are of course the most popular of flowers for Valentine’s Day, but less traditional varieties of flowers like orchids and jasmine flowers are competing in popularity.

Jasmine is native to India, where the flower is affectionately referred to as the “perfume of love” and is also regarded as one of the holy flowers of Kamadeva, the Hindu god of love. Spotted in the Duchess of Sussex’s wedding bouquet last year, jasmine’s exotic fragrance, elegant stature and deep cultural meaning has earnt it the coveted position of “flower of choice” for bridal boutiques across the globe.

IAG Cargo’s Constant Fresh product uses cooling technology to maintain the quality of even the most delicate flower shipments, and offers additional tracking of temperature, humidity and moisture levels at every step of the journey.