Hot on the heels of bonfire night, we look at ways you can light the fuse on your business targets and send your exports soaring into new markets.
- Research your markets properly. In the UK, Guy Fawkes Night is a well-known institution, but it means much less in India, where celebrating the return of Pandavas during Diwali is, for example, a much bigger hit. Capitalise on the events that are important in your market, and gauge how effective the infrastructure around you is for delivering on time and efficiently.
- Make sure you’re clear on how you want to sell your product overseas. Depending on the benefits, you might want to use a distributor that will take a percentage of the sale, an agent on a commission, or partner with a local business that has on-the-ground knowledge. You may even want to set up your own local office.
- Be clear on how you finance your shipments. Bear in mind that costs will increase as time draws nearer to the shipping date and that currency conversions fluctuate so you can lock in favourable rates when you need them.
- Choose how you want to ship. Is your product time or temperature sensitive? Does it need special attention because of its value? The answers to these questions will help you know whether to go with air or sea freight, and whether you need a specialist service that gives you speed, reliability and handling expertise.
- Choose a freight partner that rewards you for your business and loyalty with added benefits. For small businesses, IAG Cargo’s FWD Rewards loyalty scheme allows members to earn points that can be converted into commercial flights, hotel stays or cargo credit.