Part 2: Celebrating 10 years of IAG Cargo – A rebrand, e-booking and Critical debut

In part two of this three-part series, we continue our look back at the moments that have defined IAG Cargo over the last decade. Here we reflect on a future-facing rebrand, the launch of a new website, and the introduction of Critical, IAG Cargo’s premium product for urgent and emergency shipments.

Online booking gains traction

2017 was the year that IAG Cargo enhanced its e-booking portal, launching a new look The website offers customers the chance to book cargo online in under two minutes and track and manage their shipments 24/7.

1,000 shipments of Critical in its first 6 months

In 2017 IAG Cargo launched Critical, a premium product for urgent and emergency shipments. 1,000 Critical shipments were delivered in the first six months alone. Key ‘Critical’ trade flows in 2017 included automotive parts travelling from Europe to assembly lines in South America, as well as high tech goods moving from North American cities, such as Seattle and Los Angeles to technology hubs including Dublin, Tel Aviv and London. Aerospace proved another strong market for Critical, with shipments consisting of engine parts and in-cabin technology.

In 2018, IAG Cargo enhanced the offering further introducing a dedicated 24/7 customer service team which manages the product’s last-minute and out-of-hours booking and service enquiries.

IAG Cargo rebrands & launches multiple partnerships

Committed to the mission to be “always moving, IAG Cargo launched a global rebrand in 2018, which, along with a fresh look, communicates the carrier’s commitment to customer service, consistency, innovation, and the future of cargo.

Katrina Lennon, Marketing Manager at IAG Cargo, said: “The creative expression of “always moving” demonstrates how we love to embrace change and continue innovating and is also a fundamental promise to our customers – whatever it takes, we’ll keep your business moving.”

The same year, IAG Cargo worked with data visualisation startup Emu Analytics – part of IAG’s Hangar 51 accelerator.

IAG Cargo also became The British Museum’s official logistics partner for the BP exhibition I am Ashurbanipal: king of the world, king of Assyria, which charted the life of the 7th century BC Assyrian king. In 2019, the carrier once again transported artwork for The British Museum, this time for its Manga exhibition, the largest manga exhibition to open outside of Japan.

In 2019, the carrier once again transported artwork for The British Museum and its Manga exhibition, the largest manga exhibition to open outside of Japan.

Later that year, IAG Cargo partnered with wildlife charity Born Free to safely transport four lion cubs rescued from illegal captivity from France to their new home at Shamwari Private Game Reserve, in the Eastern Cape of South Africa. It also teamed up with Hangar 51 finalist AllRead Machine Learning Technologies, using AI to reduce inventory-taking time thanks to a mobile app that captures and instantly digitises container numbers. 

Interest piqued? Read the first four milestones here, or for regular updates, sign up to our newsletter.