Spotted in the Duchess of Sussex’s wedding bouquet, Jasmine’s exotic fragrance, elegant stature and deep cultural meaning has earned it the coveted position of “flower of choice” for bridal boutiques across the globe.
India’s relationship with the native flower dates back to the 15th Century, where it is affectionately referred to as the “perfume of love”. There are a number of myths surrounding the significance. One such legend is of a beautiful princess who falls in love with the Sun God, Surya. Their love blossoms, but tragically the princess is murdered by a vengeful and jealous ex-lover. The princess’ ashes are scattered across the palace grounds, from them growing the fragrant Jasmine flower. Symbolising the princesses eternal love for Surya, Jasmine has become synonymous with the unity, purity and innocence of love, and is commonly used in Hindu religious ceremonies. It is also regarded as one of the holy flowers of Kamadeva, the Hindu god of love, and is one of the five fragrant flowers that adorn his bow and arrow.
India aren’t the only fans of Jasmine – it has become an increasingly popular choice at weddings the world over as the flower business continues to boom. In fact, the average cost for wedding flower decorations in the US is often over $2,000, according to The Knot.
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